- Why ‘Free’ Will Blow Up In Your Face —
Be careful what you give away for free because you may never get those customers to pay you later.
- The Art of Customer Service —
Guy Kawasaki’s great two part series offers advice on bettering customer service at your company. The axiom that companies need to internalize is: “integrate customer service into the mainstream of the company and do not consider it profit-sucking”
- Marketing Wisdom Report —
MarketingSherpa’s collection of real-world experiences and lessons learned from marketers like you.
- The (Entire) Customer Experience —
Customer service must span the entire customer experience and not just when there are problems after the sale. Service Untitled highlights some ways you can examine your customers’ experience from their perspective.