Content marketing is not merely effective today. Its efficiency is growing with every passing year, according to statistics. People today devour massive amounts of content daily, so providing them with the top-quality stuff is the way to set yourself apart from the competition. In 2019, you will … [Read more...]
eCommerce Tips
Improve your website and conversion rates with these ecommerce tips and examples from other successful sites.
6 Things That Will Help Your Ecommerce Website Reach Relevant Traffic
For ecommerce websites, the essential thing is to attract as much relevant traffic as possible. Of course, you need to have a well-designed website, offer quality products, add various incentives, discounts, content, etc. but all of these things are easy compared to driving quality traffic. On … [Read more...]
3 Steps to Building a Winning E-Commerce Ecosystem
An effective e-commerce ecosystem is vital to business success in today’s mobile-first economy. E-commerce sales increased 23.2 percent in 2017, making up over one-tenth of total U.S. sales, eMarketer estimates. Online sales are growing five times faster than offline sales, and will account for 17 … [Read more...]
5 Reasons Shoppers Abandon Their Online Carts
According to a survey of 37 studies on e-commerce shopping habits, the average rate of online shopping cart abandonment (when shoppers add an item to their cart but never complete the transaction) is 69.23 percent. Of that figure, more than half the abandonments were due to the fact that the … [Read more...]
Improving Your E-Commerce Customer Service to Meet Today’s Consumer Expectations
Mobile technology has been changing consumer expectations for both e-commerce and brick-and-mortar retailers, making it more challenging to deliver satisfactory customer service. The 2017 IBM Consumer Experience Index (CEI) Study says only 3.4 percent of brands are delivering leading-edge … [Read more...]