When Microsoft did some research on the average person’s attention span, they discovered that it has significantly shortened since the year 2000. It now just lasts about 8 seconds -- that’s even … [Read More...]
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Recent Articles
How to Use Psychology to Provide the Best Customer Service Experience
Professionals in the customer service industry know how complicated people can get—some are delightful, some are moody, some are grumpy, and so on. This is where knowledge of psychology principles … [Read More...]
4 Content Marketing Tips Ecommerce Businesses Should Use in 2019
Content marketing is not merely effective today. Its efficiency is growing with every passing year, according to statistics. People today devour massive amounts of content daily, so providing them … [Read More...]
7 Simple Strategies For Customer Personalization To Boost Your Marketing Strategy
Marketing has always been one of the most important business drivers, but it evolved in the last couple of decades just to grow bigger and more complex. The result is that now you can hardly win over … [Read More...]
Anticipating Customers’ Needs is the New Customer Service
Telegrams first gave way to the telephone which were then made obsolete by smartphones. Everything around us is evolving and so is customer service. Most businesses today have three or four … [Read More...]
How Your Content Marketing Effectiveness Measures Up
Getting quality content marketing on to your website is just half the battle. Once you’re convinced you’ve got your messages just right then it’s time to take a long, hard look at just how effective … [Read More...]