American Express reported that, according to research, Americans will tell 15 people about their bad brand experiences but only 11 people about their good ones. To someone who sees this as generic data, the implication is that a customer would propagate a poor experience to approximately 40% more … [Read more...]
Customer Service
Great customer service is the foundation upon which all successful companies are built. Here's how to improve your customer service and amaze your customers:
3 Signs Your Business Needs a Dedicated Customer Support Team
While customer acquisition may be at the top of your list, customer retention should be as well. Your company may produce the best or only product of its type on the market, but without good customer support, your business will have a hard time holding on to customers. Your customers want quick and … [Read more...]
How Customer Onboarding Can Help Improve Loyalty
A recent study by Accenture found that over 90 percent of companies today have some kind of customer loyalty programs in place. Yet, over 71% of customers surveyed by the researchers said that these programs do not really engender loyalty. One of the primary reasons for this wavering loyalty is … [Read more...]
7 Tools for Providing Better Customer Service Support
Companies are always looking for new ways to streamline their customer support department efforts. This doesn't strike us as a surprise. Markets worldwide are becoming more volatile and saturated as we speak, and providing excellent customer support is important for business success. In order to … [Read more...]
Improving Customer Experience Through A/B Testing Your Customer Service
Multivariate testing (including A/B testing) is a technique used to identify the best performing campaigns on your marketing inventory. Such testing tools can be used to identify the ad copies, landing pages and even Call-To-Action (CTA) buttons that perform the best. The way to do this is simple … [Read more...]