Return Customer

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Weekend Reading – July 14th

July 13, 2007 By Joe Rawlinson

What do I need to do to provide good online customer service? — Great list of the basics you need to establish in providing quality online customer service. However, If you truly want to "wow" your customers, you’ll need to go beyond these basics. 5 business lessons from Costco — Costco is incredibly efficient in […]

Weekend Reading – June 30th

June 30, 2007 By Joe Rawlinson

The Holy Crap Reaction to Competition — When you spot another company in your market that seems to be doing exactly what you’re doing, don’t panic! Focus on your strengths and core goals and press ahead. (Thanks Demetrius for the link) Seth’s Blog: Three humps and a stick (on pricing) — Seth Godin shares his […]

Weekend Reading – May 12th

May 12, 2007 By Joe Rawlinson

I found these great posts in Problogger’s Top 5 Group Writing Project: Top 5 Internet Marketing Mistakes — You should never make a change unless you can measure the result. How else will you know if it was successful? If you market on the web, this is a good list of things to remember. Top […]

Weekend Reading – April 28th

April 27, 2007 By Joe Rawlinson

Jack Hightower of CarMax — Service Untitled has a great two part interview with CarMax’s VP of Sales. I’ve had two wonderful experiences in buying cars at CarMax and will probably buy my future vehicles from them as well. This interview gives some great insights into CarMax’s secrets to success. On Service: The Power of […]

Weekend Reading – April 21st

April 21, 2007 By Joe Rawlinson

Do you want customers? — Why do businesses ignore prospective customers? You may be too busy today but what about next month when you really need the business? Responding positively to prospects builds both long term loyalty and a potential referral source. CEO as Customer Evangelist — Imagine the difference to your customers if your […]

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I post detailed book reviews and quick business book reviews