Latest reports indicate that the ‘Customer is king’ again as mortgage boom fades. It appears that a downturn in the mortgage market has made lenders rethink their current business practices:
AN END to the boom times of rampant home lending could see banks turning their attention to customer service to maintain profits.
Turning their attention? Why wasn’t it there to begin with?
The customer is always king
Your business serves customers and they should be your priority. If your customers are happy and successful, your business will follow suit. Don’t put off the customer for other temporary distractions.
The old adage states that the customer is always right. While this isn’t always true, you can do your best to make sure the customer is always happy with your service.
Your business depends on customer service
“We see the outlook for the banks’ future revenue growth closely tied to their investment in, and capability relating to, customer service,”
Your company’s growth hinges on quality customer service. If you provide a poor quality experience for your client, they will spend their money somewhere else. Never forget to invest and continually improve your customer service.
Customer Service isn’t just a department
Your business should be customer service centered. If you have a customer service department, don’t think they are the only ones that should be worried about your clients. Your focus from top to bottom should be on making the customer successful.
Don’t let this happen to you!
The mortgage lenders are realizing too late that customer service did matter all along. Even when your business is booming, you must remember to treat the customer right. Don’t assume that because you have the volume of business you need today that this will continue tomorrow. Make your business customer centered and when there is a downturn, the headlines will highlight your companies continued success because you never forgot who got you there: your customers.