Return Customer

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What do Customers Want?

May 15, 2005 By Joe Rawlinson

Naomi Karten reminds us to put on our customer hat and think:

When I’m a Customer, I Want . . .
1. To be taken seriously
2. Competent, efficient service
3. Anticipation of my needs
4. Explanations in my terms
5. Basic courtesies
6. To be informed of the options
7. Not to be passed around
8. To be listened to (and heard)
9. Dedicated attention
10. Knowledgeable help
11. Friendliness
12. To be kept informed
13. Follow-through
14. Honesty
15. Feedback
16. Professional service
17. Empathy
18. Respect

Take a step back and put yourself in your customers’ shoes. What would you like to happen in the given situation? Find that answer and make it happen!

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