At the core of your business is something that makes you unique and worthy of customers’ attention. This value proposition speaks to why anyone should even do business with you (and not the competition down the street).
Your customers will likely hear the call of your value proposition, for that is what likely attracted them to you in the first place. However, are you keeping that important point on the top of their minds?
If you want your customers to buy from you, you need to reassure them they are in the right spot. This requires that you remind them of your value proposition.
For a recent dinner, my wife and I went to a local restaurant.
The waiter approached our table and welcomed us. After he learned this was our first time at the restaurant, he quickly explained the value proposition of the restaurant.
He explained how they source their food locally and feature the seasonal dishes we’d find on the menu.
This gave us context of what we saw on the menu and reminded us of why this restaurant was worth our visit.
Even if we’d been veteran visitors at this establishment, the waiter could have easily reminded us: “as you know, we source…” to restate the value proposition to us.
Take a look at your interactions with customers. Are you taking the opportunity to remind them why you are special?
These reminders will strengthen your customer’s resolve to do business with you.
Additionally, when you restate why you are special, it sets proper expectations with customers so they have a great experience. This is particularly the case if your unique value proposition requires that you don’t do certain things that might be customary elsewhere.
Why are you special? Do your customers know? Do you remind them?