Return Customer

Make your customers happy. Improve your business. Grow your revenue

  • Customer Service
  • Marketing
  • Business
  • eCommerce

Your Copywriter Needs to Write Your Error Messages

December 1, 2010 By Joe Rawlinson

This error message appeared on saveology.com:

“Object reference not set to an instance of an object”

This message was clearly written by a programmer and should never be seen by a customer or end-user of a website.

To the average customer, this message is pure nonsense. Don’t write nonsense messages that your customers will see.

Write customer friendly error messages for your website.

Or, better yet, mistake proof your website so customers never see an error message.

  • What’s a Return Customer?
  • About
  • Contact Joe

Recent Posts

  • Ways to Show Appreciation to the Employees in Your Office
  • Tips for Starting a Business of Your Own
  • Level-Up Your Business Trips With these 4 Tips
  • Top Ways to Get More Organic Search Leads
  • 5 Tips for Customer Retention

Privacy Policy