Eat your own dog food. No, you’re not a dog. When your company uses its own products, you’re essentially eating your own dog food. Does your business practice this? How does it taste?
A few days ago, I stopped by Van’s Auto Parts to pick up an air filter. I also needed something to fix a big scratch on my car.
I went up to the counter and asked the clerk if the scratch remover I had found worked. She said she had used it without much success. After she explained that she was trying to remove small scratches, I figured it wouldn’t work for me. I bought the air filter and went home.
Are your products any good?
The clerk at Van’s had used the product and knew it wasn’t that good. She, without hesitation, gave me her honest opinion on the matter.
Can you honestly tell your customers what you think about your products?
By sharing her experience with me, the clerk unknowingly built a relationship of trust with me, the customer. I’ll return again to Van’s when I need auto parts.
Do you even know the truth about your products? Take them for a spin and put yourself in your customer’s shoes. Are you satisfied with your product? If not, make some changes. Even some slight improvements can yield great rewards.