Return Customer

Make your customers happy. Improve your business. Grow your revenue

  • Customer Service
  • Marketing
  • Business
  • eCommerce

World’s Shortest End User License Agreement

January 26, 2006 By Joe Rawlinson

I purchased a PDA library from Borm Bruckmeier Publishing this week for my Dad. During the download process I was surprised to see the following screen:

Borm EULA

They prompted me to “read the End User License Agreement (EULA) before proceeding.” The box where a lengthy EULA should be located contained this simple sentence:

Borm Bruckmeier Verlag EULA goes here…

This was obviously inserted by the programmer (not the legal department) and clearly slipped through the testing process. They did test their checkout and download process, right?

Lesson learned: Always test your web application for more than just functionality. Read and proofread your copy!

  • What’s a Return Customer?
  • About
  • Contact Joe

Recent Posts

  • Ways to Show Appreciation to the Employees in Your Office
  • Tips for Starting a Business of Your Own
  • Level-Up Your Business Trips With these 4 Tips
  • Top Ways to Get More Organic Search Leads
  • 5 Tips for Customer Retention

Privacy Policy