Previously, I talked about Silk yogurt’s cost-saving measure of reduced packaging. While this is a great initiative, the wording on their packaging left me a little confused.
As you may remember, Silk’s label touts:
Losing our lid saves over 100,000 pounds of plastic annually which is equivalent to planting 68 acres of trees every year!
Every loving spoonful of Silk Cultured Soy is powered by the wind!
I’m all for reducing the number of plastic people will throw away. But how does plastic directly correlate to trees? Silk’s claim seems impressive but both sides of the equation don’t seem to match.
Due to this confusion, I contacted Silk via their website. After quoting their package label, I wrote:
How does saving plastic correlate to trees if plastic comes from petroleum and not trees?
I like your impressive numbers but both sides of the sentence don’t seem to match the other.
Can you clarify this for me?
I’m yet to receive a response to my email.
Keep it Revelant
And while we’re on the topic, what does wind power have to do with saving plastic lids? Nothing except they are both Earth friendly. Did that last sentence really belong on the prominent foil wrapper along with claims about plastic lids? Probably not.
When crafting copy on packaging, keep it relevant. Pick your main point and stick to it with supporting facts. This will keep your customer focused on the big principle you’re hoping to drive home while avoiding tangents or other distractions.