Return Customer

Make your customers happy. Improve your business. Grow your revenue

  • Customer Service
  • Marketing
  • Business
  • eCommerce

Why You Need to Reaffirm Customer Decisions

August 31, 2007 By Joe Rawlinson

There is always a bit of uncertainty when a customer decides to make a purchase. By immediately giving positive feedback to the customer that they made the right decision, you can remove that doubt.

I went to lunch last week at la Madeleine, a French bakery and restaurant. I wasn’t quite sure what to order since everything was new to me. I selected a sandwich and when I placed my order I was hoping that I had made a good decision.

The employee taking my order said with excitement: “that’s a great choice, it’s what I eat.”

Instantly I was pacified and confident I had made a good decision. My lunch turned out to be a good one.

Why is it so important to reassure the customer at the point of sale?

Your customers have mental distractions and concerns weighing them down and preventing them from fully enjoying their purchase. If these thoughts and fears are not neutralized, they are foreshadowing what will really happen.

At the point of sale, you can reassure, comfort, and instill confidence in the customer that their decision was the right one.

Armed with this confidence, your customers are more likely to be happy with their purchase. They’ll be less likely to have buyer’s remorse and return your product the next day.

The bonus you get for reaffirming a customer’s decision is that they leave with a positive mental image of their encounter. This will lead them to return later to give you even more business.

  • What’s a Return Customer?
  • About
  • Speaking
  • Contact Joe

Recent Posts

  • 5 Tips for Customer Retention
  • How To Create A Good Lighting System for Your Home Office
  • Going Green: How Businesses Can Reduce Energy Use and Lower Their Carbon Footprint
  • Effective Event Ticketing Strategy for a Conference
  • 4 Lead Generation Techniques to Boost Your Social Media Marketing Initiatives

Read My Book Reviews…

I post detailed book reviews and quick business book reviews