Weekend Reading - June 30th

The Holy Crap Reaction to Competition —
When you spot another company in your market that seems to be doing exactly what you’re doing, don’t panic! Focus on your strengths and core goals and press ahead. (Thanks Demetrius for the link)
Seth’s Blog: Three humps and a stick (on pricing) —
Seth Godin shares his ideas of how companies can price their products. He makes the interesting point that most businesses are only comfortable with one type of pricing. To be successful, you’ll need to dip into different pricing areas.
But What Do I Write On My Business Blog? —
John’s post talks about how he comes up with ideas for his blog. The principles are applicable to how you can see the business lessons and relevance of everyday occurrences to your life.
How Online and Offline Have Fused into a Single Dialog (and Why Marketers Should Follow Suit) —
Excellent article expanding the Conquer the Chasm Between Online and Local Stores post I made earlier. You can’t keep your online and offline business separate. Customers need a unified and consistent experience across all touch points with your company.

Weekend Reading – June 30th