Return Customer

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Weekend Reading – March 31st

March 31, 2007 By Joe Rawlinson

  • Sutori: The voice of today’s customer —
    I got an email about this site which allows people to share their customer experiences and have others add their own thoughts. It seems Sutori’s goal is to aggregate the opinions of many and then push for change at the poor performing companies. A worthy goal that hopefully comes to fruition.
  • Are You Managing Metrics or Serving Customers? —
    Numbers don’t always tell the truth. The real reasons customers have trouble may be masked from upper management simply because of the way these issues are classified and aggregated.
  • What’s a Return Customer?
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