Return Customer

Make your customers happy. Improve your business. Grow your revenue

  • Customer Service
  • Marketing
  • Business
  • eCommerce

The Secret to Local Marketing

May 3, 2007 By Joe Rawlinson

Dairy QueenAre you more likely to buy from a local company than a national chain? What if a local company started in your backyard and then grew to national fame?

Businesses that feel like they are local can have a competitive advantage over cookie-cutter generic national or global brands.

Ice cream shop Dairy Queen has branded itself as Texan. Their catchy little jingle on commericals sings “DQ … that’s what I like about Texas!”

They even go so far as to say their white on red logo is a “Texas Stop Sign.”

By the sounds of it, Dairy Queen may very well be a Texas business. However, they didn’t start here. They started in Joliet, Illinois in 1940.

Despite their non-native status, Dairy Queen has created a powerful Texas brand that sticks in customers’ minds.

Obviously, Texas is a huge market and merits the custom marketing campaign. However, the principles here are sound. Targeting your local population by helping them feel you are a part of their community will influence buying behavior.

Your local small businesses recognize the power of their “locally owned and operated” tag lines. Large corporations see the benefits too.

Remember, customers may not be local to you but they are “local” to where they live. How are you targeting your local customers?

  • What’s a Return Customer?
  • About
  • Speaking
  • Contact Joe

Recent Posts

  • 5 Tips for Customer Retention
  • How To Create A Good Lighting System for Your Home Office
  • Going Green: How Businesses Can Reduce Energy Use and Lower Their Carbon Footprint
  • Effective Event Ticketing Strategy for a Conference
  • 4 Lead Generation Techniques to Boost Your Social Media Marketing Initiatives

Read My Book Reviews…

I post detailed book reviews and quick business book reviews