Elections are just around the corner here in the United States. This year we’ll be electing a new president and a whole bunch of other local and state officials.
I can tell election day is getting near because I see more and more “vote for me” signs stuck all over town. These signs congregate near stop lights, on corners, against fences, and in peoples’ front yards.
All these signs have something in common: they have the candidate’s name in big letters and almost always have the office they are seeking.
Unfortunately, this is about as much information as you get.
How about “why should I vote for you?”
Where are the benefits, changes, ideas, or issues you want to discuss?
It would appear that most candidates are hoping for name recognition at the polls in lieu of any research voters will do.
Is your business doing the same thing?
If you are to win over customers, you can’t rely just on your name. What if customers have never heard of you before? Customers may not even know what your company does.
Take advantage of your marketing to go beyond name recognition. Customers vote with their wallets. Tell customers why they should vote for you.