Content marketing is not merely effective today. Its efficiency is growing with every passing year, according to statistics. People today devour massive amounts of content daily, so providing them with the top-quality stuff is the way to set yourself apart from the competition. In 2019, you will … [Read more...]
Anticipating Customers’ Needs is the New Customer Service
Telegrams first gave way to the telephone which were then made obsolete by smartphones. Everything around us is evolving and so is customer service. Most businesses today have three or four channels of communication that allows customers to reach to them via phone, email, live chat and so … [Read more...]
How Your Content Marketing Effectiveness Measures Up
Getting quality content marketing on to your website is just half the battle. Once you’re convinced you’ve got your messages just right then it’s time to take a long, hard look at just how effective your content actually is and if it’s working exactly how it should. With just a little exploration … [Read more...]
Cloud Call Centers: Why All-in-One Integration Matters
As a business owner, you're likely familiar with tools and resources for online integration. However, despite a number of options at your fingertips, many of these online tools have limitations. Some online self-service options provide FAQ resources and allow customers to conduct … [Read more...]
How Customer Onboarding Can Help Improve Loyalty
A recent study by Accenture found that over 90 percent of companies today have some kind of customer loyalty programs in place. Yet, over 71% of customers surveyed by the researchers said that these programs do not really engender loyalty. One of the primary reasons for this wavering loyalty is … [Read more...]