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5 Tips for Customer Retention

March 8, 2023 By Joe Rawlinson

All too many companies spend much of their energy and budgets on customer acquisition without investing sufficiently in customer retention. Of course, where subscription services are concerned, there’s a greater realization that keeping the customers one has is much cheaper, and theoretically, much easier, than trying to get new customers. But whatever your line of business, the basic principle applies. Now that you have customers, can you keep them? These tips might help you to do just that!

1. Help Customers to Succeed

Why do customers support your business? They do so with a goal in mind. Do you have a customer success strategy? Knowing what your customers need and want and actively working to help them reach their goals with your product or service is at its heart. It takes dedication to your customers and a matching commitment to benefitting the business. It’s a whole field of study on its own, and will be well worth exploring in greater depth if you haven’t done so already!

2. Listen

Your aim should be to make getting satisfaction from your products so easy that your customers don’t feel the need to communicate with you – except perhaps to say how much they love what you do. But no matter how proactive you are, you should still sit up and take note when your customers communicate with you.

It’s not just a matter of resolving their questions and issues: think about the things you can do to make those questions unnecessary and to eliminate issues your customers frequently encounter. Not hearing from your customers? See if you can uncover little complaints they haven’t mentioned to you by sounding them out at key points in your relationship.

3. Respond With Speed and Relevance

If your customers feel the need to communicate with your customer service agents, they will want rapid responses. Giving them the right answers is important too, and that means knowing your customers’ history with your business, any interventions they requested earlier, and what the next steps might be.

While many interactions can be automated, making it easy for them to talk to a real person who will work to understand their situation and offer solutions. This reduces frustration and may even turn neutral or slightly disaffected customers into ardent fans.

4. Keep All Your Promises

From your marketing messages to your product specifications and beyond, keeping all your promises is vitally important to keeping your customers. Marketing messages can be particularly tricky, and you can probably think of at least one or two companies that overstate the benefits of what they have to offer. If those overstatements amount to promised benefits that fail to materialize on closer inspection, they may not be able to retain their disappointed customers. Don’t let this be you!

5. Reward Loyal Customers

Showing loyal customers your appreciation helps to build longer-term relationships. With your competitors snapping at your heels, you can’t afford to take your customers for granted. Freebies, discounts, referral programs, service excellence and, most important of all, your ongoing commitment to offering your customers real benefits from using your products all contribute to this.

Keep Your Finger on the Pulse

We all like to think that we’re “the best” at what we do. But the proof of that lies in your customer retention figures. Of course, there always will be a certain amount of churn among folks that no longer want or need a product like yours. But if your customers are leaving you for your competitors, it’s time to double down on customer retention, and the most important elements there remain the products and service you offer.

How To Create A Good Lighting System for Your Home Office

February 6, 2023 By Joe Rawlinson

When you have a home office, it can sometimes make you feel isolated, especially during the dark winter months. To create a working space that’s both stimulating and relaxing, it’s important to think about how you set up your lighting system. A proper lighting setup can help you concentrate and become more productive, whereas poor lighting can make you feel exhausted even after a short time in front of your computer.

Whether you work from home or in an office, having the right lighting system is essential for creating the right atmosphere. Read on to find out more about what you need to know when setting up your lighting system, as well as tips on revamping your current lighting setup.

Consider increasing your access to natural light.

Natural light is essential for any home office. It can help boost productivity and morale, as well as prevent eye strain. Increasing the amount of natural light in a home office can also save money on energy costs and provide a more pleasant working environment. Furthermore, having enough natural light in a home office can help promote general well-being.

If you don’t have good access to natural light, figure out how you can set up your workspace. You can do this by moving your desk closer to windows or even installing a skylight for more access to natural light.

Make use of task lighting at your desk.

Task lighting is another great option for your office. It is designed to illuminate specific areas of the room or desk so that you can work without straining your eyes. A good task light can help you with a wide range of tasks, from working with spreadsheets to writing emails.

Task lights often come in a variety of shapes and sizes, so you’ll be able to find one that complements your office space. You can even adjust the lighting to suit your mood.

Play with different color temperature

Color temperature can vary depending on the type of lighting system you have. There are also smart light options on the market that allow you to change the color temperature depending on the time of day or mood. When choosing the right color temperature for your office space, you want to make sure that you pick one that’s neither too warm nor too cool, especially during the day.

Cooler temperatures, such as blue light, are often associated with alertness, so they are preferable if you find it difficult to focus on work-related tasks. Warm color temperatures, on the other hand, are better for reading comfortably while reducing eye strain at night.

Don’t forget about lumens

It’s important to note that different light sources can emit varying amounts of light depending on their wattage, placement in the room, color temperature, bulb type, and so on. The best way to identify the brightness of your light source is to identify its lumen rating. A light with a lumen rating of 1,000, for instance, would emit 1,000 lumens of light, which would be adequate for low-light areas like living rooms and lounges. A home office, on the other hand, may require up to 3,000 lumens or more, especially if you have a large office space.

Make sure the lighting illuminates the entire space, not just your office desk

Even though you might think of your desk as the centre of attention in your home office, having better access to adequate lighting throughout the entire room is a much better choice. This gives you the opportunity to take advantage of your office surroundings, for example, by taking video calls or simply unwinding away from your desk. You can also try rearranging or adding plants and decor so that your desk isn’t the first thing you see when you walk into the room in the morning. If you’re looking for inspiration or home office supplies, go to www.leitz.com/en-gb/.

Conclusion

Finding the right lighting system for your home office can often be challenging, but it's important for
your health and wellbeing. After all, you don't want to be working in a room with poor lighting as well
as shadows and glares. Your eyes will thank you for a good lighting setup, which will also enable you
to work more effectively and make you feel more productive.

Going Green: How Businesses Can Reduce Energy Use and Lower Their Carbon Footprint

February 2, 2023 By Joe Rawlinson

In today’s increasingly eco-conscious world, businesses of all sizes focus on reducing carbon emissions and their overall environmental impact. Getting started with sustainability initiatives can seem daunting but making small changes in managing your energy use is a great place to start.

Companies like www.utilitybidder.co.uk specialize in helping businesses find the best deals by comparing different tariffs & prices, ensuring organizations get maximum value for money spent on utilities each month! .

With some simple steps, such as switching to renewable power sources or investing in better insulation for your office building, businesses can significantly reduce their energy consumption and consequently lower their carbon footprint.

Please keep reading to explore different methods businesses can implement to make responsible choices regarding conserving resources and limiting emission output!

Why Should Your Business Go Green?

Businesses should consider going green for many reasons, chief among them the reduction of energy use, lowering their carbon footprint, and in some cases reducing costs. Making the switch to green business practices can save you money over time and help protect the environment.

Going green involves implementing practices that reduce your energy consumption while maintaining a high level of productivity. This often means investing in more efficient technologies or switching to renewable sources such as solar and wind power. Businesses should also consider measures such as motion sensors on lights that only turn on when needed and turning off computer monitors at night.

Taking steps like these can reduce your energy usage dramatically without hurting performance or efficiency levels.

Tips to Reduce Business Energy Use

Companies must reduce energy use and their carbon footprint. To begin, businesses must prioritize energy efficiency in their processes, products, and services. The organization’s policies, goals, and objectives should be reflected in it.

Businesses can reduce their energy use by implementing various changes to make operations more sustainable:

Consider switching suppliers

Utility Bidder simplifies finding a greener power provider and allows businesses to compare rates from local suppliers with green credentials, such as renewable sources or innovative solutions for reducing emissions. This can help you save money on your electricity bills while helping the environment by reducing your carbon dioxide output.

Make sure your facility is well-insulated

Making sure that your facility is well-insulated is an essential step for several reasons. Not only can insulation help to control the temperature in a building and reduce energy costs, but it also helps to protect the integrity and structure of the building by preventing air leaks, moisture buildup, and water damage.

Evaluate lighting needs

Replace any inefficient bulbs with LED or other efficient alternatives and take advantage of natural light when possible. Using energy-efficient bulbs helps reduce electricity costs while providing more apparent, more attractive illumination in living spaces than traditional incandescent bulbs, which emit an orange glow not as conducive for more extended periods indoors.

Building Automation Controls

Install automated building controls like thermostats, humidistats and motion sensors for increased control over building temperature settings – this will conserve both heat & cooling costs all year round!

Invest in Renewable Energies

Investing in renewable energies like solar panels or wind turbines can significantly save monthly electricity bills while reducing emissions from non-renewable sources. This not only helps reduce reliance on fossil fuels but also reduces price volatility associated with the utility market since you no longer need to worry about price fluctuations when buying electricity from traditional sources.

Choose Energy-efficient items

When buying new technologies or equipment, look for those certified as “energy efficient” – these items typically consume less electricity than standard models, so you’ll save money over time while being more eco-friendly at the same time!

Use refurbished electronics

Using refurbished electronics can be an excellent way to achieve those goals. Refurbished electronics not only help to reduce electronic waste but also consume less energy than new electronics during production. Additionally, purchasing refurbished electronics can be more cost-effective than buying new ones, which can help businesses save money while also supporting sustainable practices.

Refurbished electronics are often just as reliable and functional as new electronics, as they undergo a thorough testing and restoration process before being resold. By choosing to use refurbished electronics in your business, you can reduce your environmental impact, support the circular economy, and demonstrate your commitment to sustainability.

Encourage and educate your staff about conservation techniques

Educate staff about energy conservation techniques such as turning off lights & appliances when not needed and unplugging electronic devices/chargers when not being used, so that phantom power isn’t wasted away continuously draining resources without anyone noticing it (that adds up!). Implementing some of these suggestions into daily practice could potentially lead to significant reductions in overall business emissions & greenhouse gas output – something everyone should strive towards achieving today!

Takeaway

By being more aware of how they use energy, identifying areas where they can make changes, and implementing new technologies, businesses can save money while also helping the environment.

Effective Event Ticketing Strategy for a Conference

October 20, 2022 By Joe Rawlinson

Conferences are essential to career development and business networking for all industries. Bringing together people from all over the world in the same industry to learn and share is crucial to innovation. And a dedicated event management integrated ticketing system helps you keep the event in sync throughout the process as a central hub that can control various aspects of the event and provide directions and everything needed in one place. 

And a right set of event ticketing strategies is essential when you want to boost ticket sales online for your upcoming conference planning project, whether in-person or virtual. Conference ticketing should be at the forefront of all event planning efforts:

  • Design your perfect event ticket.
  • Decide on a pricing strategy.
  • Ensure a seamless check-in process for all your essential attendees.

All of which should be essential aspects of your event marketing strategy.

This guide will discuss everything you need to know about some of the fundamental steps of event ticketing strategies for corporate events like conferences.

Understand how your event meets a key need?

In a conference setting- people will be willing to pay for an experience that helps them overcome challenges, widen their knowledge about a particular field and build powerful networking. You can learn what matters most to your audience through conversations with past attendees, researching hot topics for potential attendees through tactics like social listening, sending surveys to your target audience, and more.

Then leverage your insights by offering different items and event experiences priced based on what your audience thinks is worth buying. And don’t forget to make leveraging audience interest a quick win for all participants.

Choose the right ticketing platform

Depending on the nature of your event, you may be able to use a virtual event platform. Try to find a complete event ticketing platform that includes registration and conference ticketing tools in addition to event organization features. Each platform you explore may have different features that can benefit you in different ways. 

In addition to powerful event capabilities, your event platform must enable ticket classes, streamline event registration and improve data collection, integrate with marketing platforms such as social media and email campaign manager, offer donation options upon sign-up, and provide in-depth analytics.

By providing value for your ticket prices, offering free options, and choosing the right event platform, you can sell tickets for your conference event and keep everyone happy in the process!

Optimize your registration page

Your registration page should be part of your website domain, even if you use a third-party event registration platform. This is important because potential registrants may feel that the registration and payment process is unsafe if they should switch to a different URL. Also, make sure your sign-up page is mobile-friendly and loads quickly to optimize the user experience.

The rule of thumb is to only ask for the information you really need in your registration form. If you are using an online ticketing platform, the system may provide a set of form templates that you can use, but consider checking whether you can customize these to exclude or add more fields or not.

When your form asks for too much information, it can lengthen attendees’ registration time, negatively impacting the user experience and causing them to cancel the ticket purchase process.

Implement Tiered Pricing

Once you’ve set your base price, you can start working from there to figure out what, more or less, you can offer to attract attendees. Half-day passes, Early Bird promotions, and VIP tickets are all great examples of rates that can work well to attract individuals to buy tickets quickly.

In a nutshell, it comes down to offering a wide variety of tickets at different prices depending on what guests are willing to pay. Let’s say an expensive VIP attendee’s ticket that lets people skip the queues and a ticket with no privileges for those who want an affordable option.

Get creative and define relevant rewards for your conference event. If a popular band performs at your event, you may be charged extra for front-row seats.

If this is your first time hosting a conference, these strategies, especially the drop levels, can be essential for engaging your first attendees when they don’t know what to expect. 

If you’ve been hosting business or educational conferences for several years, building a price for your current sales strategy is as simple as asking when previous attendees purchased their tickets in previous years. By looking at past patterns, you can tell if there’s a lull between your conference ticketing promotions and if you’ve had a particularly good week each year. It might be a good idea to introduce a promotion to increase sales during these times.

Trigger FOMO by ticket scarcity

No one likes the feeling of being left behind after a sold-out experience. FOMO (Fear of Missing Out) kicks in when consumers feel they might miss a ticket. Scarcity marketing can increase event ticket sales by a significantly bigger margin. Ticket classes, as discussed above, are an excellent scarcity tactic and reward those who buy tickets in advance. Another strategy is to display a countdown timer. 

The countdown timer can show how long it takes to complete the transaction before the attendee’s cart expires.

The countdown will motivate potential participants to buy those who are still hesitant. They are less likely to buy in advance if they have all the time in the world. Below is a chart showing how long it takes customers to purchase event tickets on popular ticketing platforms.

Launch a referral program

If your ticket sales are poor, it could mean that you, like the majority of sellers, aren’t getting enough leads. And while there’s no hard and fast rule about the average number of leads to make a sale, it’s a numbers game. This is one of the many reasons why referral programs are great for selling conference event tickets online. 

In fact, as much as 90% of population online trust customer recommendations if they come from people they know personally. And those who received that personal referral were four times more likely to purchase it after receiving the referral than if they had discovered it organically elsewhere. So not only will conference ticketing referral programs connect you to more leads, but those leads will also be more likely to convert! You can even give your speakers or special guests their own referral code while you’re there.

Contact industry organizations to help promote

You can leverage industry professionals and organizations to help promote your event. Reach out to them, tell them about your conference event, give them an email copy, and make it easy for them to advertise on your behalf. This will help showcase your event in front of thousands of more qualified people you wouldn’t usually have access to.

Other organizations to consider are regional, national, and international associations focusing on a particular aspect of your vertical.

Every organization will be different. Some will agree to publish about your upcoming conference event for free, while others may require you to become a member. 

Others may not be scheduled at all and will instead encourage your conference to become a sponsor of their organization. It’s a great way to promote the event to a wide range of professionals. It will also help you build backlinks to your event website, improving your SEO.

Leverage the brand value of your event?

If you’ve already built a strong event brand reputation and a number of loyal attendees, you can increase the perceived value of your top experiences by using a pay-as-you-go booking structure. This may include charging a nominal subscription fee for general admission, as well as premium and VIP tickets to show potential registrants that they want a rich experience with content, results- connections and valuable communities.

By taking advantage of premium tickets, you not only increase the perceived value of your entire event but also help offset the cost of creating the experience. As the perceived value of your event grows and people start buying paid tickets, that no-show rate will drop dramatically, and the total number of sign-ups for your shared experience will increase.

Final Words

Business models are driven by positive attendee experiences. However, with the breakneck pace of today’s event marketing industry, every business is having difficulty maintaining a viable clientele of happy and satisfied attendees. But with an integrated ticketing platform, every attendee touchpoint with your brand can be managed through the ticketing app. 

Author Bio: 

I am Rebekah Murray. I am working as a content strategist at EventBookings. I have 12+years of experience in the field of content writing. I am passionate about exploring and writing about events, technology, marketing, and education-related content. Find me on Twitter.

4 Lead Generation Techniques to Boost Your Social Media Marketing Initiatives

August 12, 2022 By Joe Rawlinson

According to a survey, 68% of marketers say social media helped them generate more leads.

The figure highlights how effective generating leads from social media can be with the right strategies.

The big question becomes, what are the best tactics to generate leads from Facebook, Instagram, YouTube, and other platforms to support your social media marketing efforts?

That’s what this guide is all about.

We’ll cover these four lead generation techniques to optimize your social media marketing efforts, including your overall digital marketing strategies.

1. Host giveaways and contests

When done the right way, running social media contests can be powerful lead generation tactics.

After all, who doesn’t want a chance to win a prize?

You can leverage social media contests to:

  • Spread the word about your giveaway, product, and brand. Run contests that encourage audience participation and, in turn, boost lead generation while promoting your business.For instance, you can host an Instagram giveaway with your newly launched product as the prize.

    Also, include viral IG hashtags in your content to make your contest searchable and more visible to wider audiences.

  • Gain lead information instantly. Host giveaways that require participants to share basic information, such as their names and email addresses. Participants get a chance to win, and you can get instant lead information, making it a win-win for everyone.
  • Drive click-throughs to your landing page. Include a link in your Facebook and Instagram contests that ask participants to fill out your landing page lead forms.It can help drive traffic to your website while allowing you to capture lead information.

Plan and implement your social media contests seamlessly with Vista Social.

The platform lets you schedule your posts for automatic publishing, saving you from manual tasks.

You can also publish your social media posts immediately, add them to a queue, or post them in bulk on your set dates and times.

Image source: vistasocial.com.

Implement fun and engaging social media contests to capture your audience’s attention and generate leads.

Follow foolproof content writing tips to nail your messaging and make your contests a huge success.

2. Provide incentives

“What’s in for me?”

That’s the question most prospects have before signing up for your newsletter and acting on your offers.

Potential customers want to know the value they can get for giving up their details to you.

Offer irresistible incentives to provide value and encourage your prospects to share their information with you.

Some incentives you can offer include the following.

  • Gated content. Provide gated content in exchange for getting lead information. For instance, ask for your prospects’ email addresses to give them full access to your whitepapers or ebooks on project management and the top project workflow management software.
  • Discount coupons and codes. Offer discounts when prospects act on your offers, such as subscribing to your email newsletters.You can also offer a free first consultation to encourage signups, the way business coach Olga Sol (mastermind.queens) does in her Instagram post.

Image source: instagram.com

You can provide additional services or freebies with your customer’s first purchase or booked appointments, such as offering work-life balance examples and tips.

Develop a solid strategy for generating, nurturing, and converting social media leads into paying customers.

3. Post clickable content

Sharing captivating photos on Facebook or Instagram won’t always be enough to get you leads.

You’ll need to post compelling content that effectively entices your audiences to engage with your posts and act on your offers.

Put simply, your content needs to be click-worthy.

One of the best ways to do this is to create clickable posts, including the following.

  • Facebook shoppable posts. Tag products from your Facebook Page shop or catalog in your FB photos and videos.Facebook users can click on these photos’ tags and get directed to your site (if the image comes from the product catalog). If the photo tags are from your shop, users will land on the product details on Facebook.
  • Instagram shoppable posts and Stories. Add product stickers to your IG Stories images to create and share shoppable posts.Like FB shoppable posts, Instagram users can click the tags or links and be directed to the item’s product page and details.

    The IG shoppable Story from fashion company Anne Klein is a classic example.

Image source: instagram.com.

Instagram shoppable posts and Stories make it quick and easy for your audiences to shop for your products right from your posts. Convenient customer experiences are always great for lead generation.

Simplify planning, scheduling, and managing your clickable post creation and distribution across social media channels.

Use robust content calendar software to map your content production and publishing for more seamless lead generation.

4. Implement social media lead ads

An effective way to speed up your social media lead generation efforts (or amplify your current lead collection strategies) is to run lead ads.

Some of the social media lead ads you can implement include the following.

  • YouTube TrueView (for Action ads). YouTube’s TrueView ad format allows advertisers and marketers to encourage specific user actions, including generating leads.The TrueView ads include prominent buttons linking to your designated website, and you can set them up to generate leads by choosing Leads as your goal as you create the ad.
  • LinkedIn Lead Gen Forms. The LinkedIn Lead Gen Forms can pre fill form fields based on the user’s profile data. It makes it faster and easier to capture lead information.For example, LinkedIn users interested in buying SEO articles from you can see their email address already pre filled in the form and only add the other necessary details to book a call.
  • Instagram lead ads. IG lead ads also provide pre fill form options for seamless customer information gathering, fueling your lead generation initiatives.You can create the lead ad and form via the Facebook Ads manager. Choose your ad objectives and set up the information fields for the data you want to collect, including the name, address, and phone number.

Image source: facebook.com.

Include the social media lead ads in your content tracking strategy to track and measure their performance and effectiveness in generating leads.

Generate more leads from your social media marketing efforts

Optimizing your social media marketing efforts to boost your lead generation initiatives can take time and effort.

While you won’t see significant results overnight, you can set your lead generation efforts up for success by following proven social media marketing tips.

Combine what you learn with reliable tools and refine your strategies to boost your lead generation initiatives.

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Recent Posts

  • 5 Tips for Customer Retention
  • How To Create A Good Lighting System for Your Home Office
  • Going Green: How Businesses Can Reduce Energy Use and Lower Their Carbon Footprint
  • Effective Event Ticketing Strategy for a Conference
  • 4 Lead Generation Techniques to Boost Your Social Media Marketing Initiatives

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