Return Customer

Make your customers happy. Improve your business. Grow your revenue

  • Customer Service
  • Marketing
  • Business
  • eCommerce

Using Psychology to Increase
e-Commerce Conversion – SXSW 2012

Presentation Synopsis

#sxsw #BrainConv

If you could only get inside your customer’s head, it would be so much easier to get them to buy on your website. Fortunately, there are several powerful psychological tricks that you can use to convince your prospects to buy from you and help them smoothly make it through the purchase process. This presentation will dive into the psychological principles that are being used effectively by e-commerce websites in both B2C and B2B selling. You’ll gain a better understanding of why your customers behave the way they do on your site. You’ll be armed with a toolkit of principles and examples that you can take and apply to your e-commerce website. These ideas will help you improve conversion rates, customer experience, engagement, and your company’s bottom line.

Listen to the presentation audio on SXSW’s site:
http://schedule.sxsw.com/2012/events/event_IAP12457

  • What’s a Return Customer?
  • About
  • Speaking
  • Contact Joe

Recent Posts

  • 5 Tips for Customer Retention
  • How To Create A Good Lighting System for Your Home Office
  • Going Green: How Businesses Can Reduce Energy Use and Lower Their Carbon Footprint
  • Effective Event Ticketing Strategy for a Conference
  • 4 Lead Generation Techniques to Boost Your Social Media Marketing Initiatives

Read My Book Reviews…

I post detailed book reviews and quick business book reviews