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Stop to Listen

July 22, 2005 By Joe Rawlinson

On our first (and last) trip to a new Bennigans restaurant near our home we experienced the “flying server.”

Usually at restaurants your server will stop by after the food is delivered to see if everything is to your liking. The manager may also swing by and follow up with their food and service.

On our trip to Bennigans, our server or her manager would walk quickly by our table asking “is everything alright?” Before we could look up from our food she had disappeared around the corner to the kitchen. This happened every time!

Asking your customer questions is essential to verifying you are meeting their needs. However, you must stop to listen to their response!

When you talk with customers remember the following:

  • Make eye contact
  • Stop what you are doing to listen
  • Reiterate what they said so you can be sure you are on the same page
  • Take action: respond to the question, solve the problem, etc.
  • What’s a Return Customer?
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