The Cosmetic Site reminds us of six essential things you need to master to make your company successful.
It is crucial that you do some homework to find out just how you are, and could be, perceived and how to turn this perception into something positive, distinctive and emotionally relevant to your audiences.
We’ve mentioned before that you need to put on your customer hat to understand your customers’ needs. Take a step outside of your office and see how others look at your company. Does the outward perception reflect the inside reality?
Good packaging conveys who you are and why a customer should choose you. It should clearly convey your “personality”Â? and also the benefits your product or service offers.
This comes down to keeping up your appearance and clearly communicating your services to customers. If your message isn’t clear, your potential customers will never know that they should be doing business with you.
Revisit your selling message to ensure it clearly articulates who your audience is, what problem you can solve and the solution you can offer.
Clear and concise communication is the key to gaining your customer’s business. You need to find out what they need and then outline how you can solve their problems.
Once you’ve made a commitment to your core marketing message, avoid wavering from it. … Changing your tune confuses your audience about who you are and often does more harm than good.
Would you recognize Target without the bull’s eye? How about Nike without the swoosh? When your brand starts clicking, don’t change it for changes sake. Keep what works and rework what doesn’t.
Train yourself and your staff to understand how your brand addresses needs, and whenever you speak about your brand, be clear on how it can help the right prospects.
Make a commitment to delivering everything you promise and you’ll create loyal, repeat customers.
This is absolutely essential to a successful business. You must set the proper expectations with your clients and then deliver! I’ve had recent problems with Office Depot not delivering on their promises. This has severely undermined my confidence in that company. If you fail to deliver what you promise, you’ll scare away your current customers and many potential prospects.
Work on these 6 P’s of marketing and your return customer base will surely grow.