Do you want return customers? Sell a product that is better than your competition!
I went to Chick-fil-A over the weekend to pick up what just might be the best chicken sandwich on planet earth. I made a conscience decision to return to Chick-fil-A to buy this sandwich because I enjoyed it so much the first time. Is this sandwich such a novel and unique product? Yes, but only slightly. They use wheat bread for the bun and green leafy lettuce. These two things alone make this sandwich unique and better than other fast food chicken sandwiches.
A little difference makes all the difference
That sandwich made it on my A-list simply because of a few improvements over the competition. You don’t have to bang your head on the wall trying to think of a totally new idea or product. You can improve the product or service you already sell. The little differences between you and your competition will often be the deciding factors for your customers.
Innovate what you already have
Chick-fil-A has been making chicken sandwiches for years. Nevertheless, they have made improvements and additions to their offerings over that same time frame. When is the last time you upgraded a product you offer? When did you last introduce a new service to the public?
Take a fresh look at what your business offers your customers. What are some improvements that could be made to distinguish yourself from the rest of the pack? Look hard enough, and you’ll find that there are some easy things you could improve that would lead customers back to you.