Every company has customers. Some come in the form of consumers, some in the form of clients, some patients and some patrons. A company without customers cannot succeed.
Customers are responsible for a company’s profit and return customers are responsible for an increase in that profit. But in order to ensure return customers, customer service is key.
As Walt Disney once said, “Do what you do so well that they will want to see it again and bring their friends.” This is the secret to a successful business.
However, in an effort to maintain high levels of customer service, many business owners either grow lazy or weary as time goes on. Sometimes their attention is diverted from customer service to other aspects of the business. Other times, due to stressful incidents with customers, companies grow tired of providing service.
Today, in an effort to motivate, inspire and challenge us to continue in our pursuit of return customers through providing impeccable customer service, I have compiled ten quotes from successful, great thinkers:
American businessman and entrepreneur best known for founding the retailers Wal-Mart and Sam’s Club
The goal as a company is to have customer service that is not just the best, but legendary.
One of America’s founding fathers and a leading author and printer, satirist, political theorist, politician, postmaster, scientist, inventor, civic activist, statesman, and diplomat
Well done is better than well said.
motivational speaker and author
Being on par in terms of price and quality only gets you into the game. Service wins the game.
British writer and journalist
Here is a simple but powerful rule – always give people more than what they expect to get.
Former president and current Chairman of the Board of L.L. Bean
Customer service is just a day in, day out, ongoing, never ending, unremitting, persevering, compassionate type of activity.
American businessman from Texas best known for running for President of the United States
Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers.
American business author and former management professor at the University of New Orleans
Every company’s greatest assets are its customers, because without customers there is no company.
Classical Greek philosopher
The way to gain a good reputation is to endeavor to be what you desire to appear.
Canadian self-help author
Customers today want the very most and the very best for the very least amount of money, and on the best terms. Only the individuals and companies that provide absolutely excellent products and services at absolutely excellent prices will survive.
Founder, president, chief executive officer and chairman of the board of Amazon.com
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
About the Author
Cathryn Johnson is a content writer for Online MBA Rankings who gives advice on education, pursuing an online mba and living a healthy life.