A few months ago, my wife bought some flowers through 1-800-Flowers and used my email address. Since then, I have been getting spam email from them almost every other day.
They try to follow one of my guidelines for a successful newsletter by having a “remove me” link at the bottom of the email. However, this link takes me to a page on their site stating:
If you no longer want to receive our promotional email offers, please send an email to [email protected] from the email address you would like removed.
This requires too many steps and too much time!
One Click Please
Have a “remove me”-type link in your company emails that directly unsubscribes the customer from your mailing list. Don’t make them jump through hoops to leave your mailing list.
Customers will want to unsubscribe from your mailing list for an untold number of reasons. Forcing them to take undue extra steps in that process will surely leave a bad taste in their mouth. They may no longer receive your emails but that doesn’t mean they won’t make future purchases. Don’t kick customers on they way out and they may just come back again.