I was surprised the other day when I read the privacy statement on the Jing screen capture software I use:
We’re happy to have you as our customer, and since we want to keep you all to ourselves, we never share your email address with anyone. Period.
This message is clear, concise, and even acknowledges why the company does what it does.
Every company should say “we want to keep [customers] all to ourselves” and act accordingly.
One key to keeping customers is to respect and hold dear the very things that the customers do. In the example above, Jing clearly understands what will happen if they violate the customer’s privacy: the customer will leave.
Do you understand the implications of your company policies on customers? If you truly do, you may need to rework some of those policies if you want to retain your customers.