Power of the Comma

The vending machine in our break room at work has a piece of paper taped over the dollar bill acceptor. It reads:

Snack Machine Coin Only
Sorry Sodexho

Sodexho is the company that manages food services here at my employer’s campus.

If you read the note without the comma, it could be construed as derogatory and critical of Sodexho. It might as well read: “Stupid Sodexho.” However, if you throw in the comma, the note reads a little more gracefully:

Snack Machine Coin Only
Sorry,
Sodexho

The fact that the note has been in place for quite some time is another disturbing issue. Remember that customer’s problems are your problems and that your company should work quickly to rectify any problem situations.

Fix the problem and the sign could then read well even without a comma:

Snack Machine Fixed
Stellar Sodexho

Use the Comma

Make sure you use the comma for more than just writing copy in your business. The comma is often used to indicate a pause. Use that effect in your daily business operations and pause to see what you could do to improve the customer experience.

2 thoughts on “Power of the Comma”

  1. Excellent point about the difference a comma makes. But I have to say that a comma, by itself, doesn’t really fix what’s broken about this attempt at communication. Something that indicates a little bit more that there’s a process at work and that the vendor understands it’s dealing would help.

    Dear Customers:

    The snack machine is accepting coins only. We’re working on the problem. Thanks! And sorry for the incovenience.

    Sodexho

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