I came home and found the pieces nearly impossible to assemble. I went online and found the manufacturer’s website and the actual product page. Fortunately for me, they had an “instructions” tab that offered step-by-step assembly diagrams. They worked great and the slide has already been put to good use.
Customers will often return to the point of sale seeking manuals, instructions, or support.
On the web, you can easily incorporate these elements in the product pages where you sell your merchandise. Don’t overlook customer support post-sale, as that is often the time they need you the most.
If customers can’t find the help they need from where they made their purchase, they may find comfort in the arms of a competitor who does provide superior support.
Even though customers may buy your product via third parties or used, your supporting relationship with them will influence future purchases of your product.