Increasing the volume of traffic to your website and boosting your lead generation is easier said than done. Often, there’s a temptation to spend money on paid ads to get quick results, but organically growing your customer base is a much better option in the long term.
You can implement several tactics into your marketing strategy to increase your organic search leads. You can check whether your strategies are working by using an SEO ranking tool to see where your website ranks among your competitors.
We’ve discussed some of the best tactics below, but first, we’ll cover the definition of organic search leads.
What Are Organic Search Leads?
Organic search leads are prospective customers who discover your website online when they type something into a search engine like Google. For a lead to be organic, you must have obtained it through unpaid methods, like search engine optimization, as opposed to pay-per-click (PPC) ads.
How to Increase Your Organic Search Leads
If you’re trying to boost the number of leads that you generate through your website without spending any money, give the following methods a go.
Use lots of keywords on your website
Google ranks websites according to the credibility, reliability, and relevance of the content. One of the key metrics that it looks at is keywords.
Including plenty of industry-relevant keywords in your content will increase your ranking on search engine results pages (SERPs). When a customer types some of these search terms into Google, your site is more likely to appear at the top of the SERPs. As a result, they’re more likely to click on your website and become a prospective customer.
Publish regular content
Consistency is key when it comes to content creation. When you regularly publish high-quality content on your website, Google will mark your site as credible and accurate, and it will boost your SERP rankings.
Prospective customers are, therefore, more likely to come across your website if you publish great content. They’re more likely to stumble across one of your blogs or product pages and inquire about your services.
Plus, posting interesting and accurate content impresses potential leads, increasing the likelihood of them turning into a customer.
Include videos in your content
Written content is important, but it’s not the only thing to consider when building and updating your website. Video content is a great way to impress both Google and your audience.
High-quality educational videos can enhance your SEO, build more links, and create more metadata to boost your website’s rankings. They also keep your audience on your web pages for longer and make your content more authoritative, both of which can increase your organic leads.
You can include a video on each of your product pages describing how to use the product. You might also want to add a video of your team on your ‘about us’ page to show the human side of your brand, build trust with your audience, and improve customer retention.