Here is a harsh truth that you may not know yet as a business owner- “ideas are cheap”. There is no dearth of budding entrepreneurs who come up with some really good ideas for their startups. However, when it comes to launching the business and pushing its growth, they fail to achieve their goals.
If you have built a new business and want it to succeed, then you need to leverage online marketing and branding tools. These are easy to use, affordable, and can make a huge difference in your marketing and profit-making endeavors. The following are some of the best options that you can get started with:
Gone are the days when branding used to be complicated. Today, there are all kinds of advanced tools that use technologies like artificial intelligence and machine learning to give you more than impressive results. A good example is Tailor Brands.
Tailor Brands logo maker is an AI-powered branding tool that you can use to create stunning visuals for your company within seconds. You can create business cards, social media banners, digital ads, and other assets easily even if you don’t have a background in graphics design or branding. However, the tool is most famous for its logo designing feature which you should definitely use if you don’t have a company logo yet. It uses the power of AI to conceptualize and create a slew of interesting logos based on your inputs- company name, industry, and design preferences.
Social Media Management
Social media marketing is widely popular among marketers and entrepreneurs. This is because it’s cheap, effective (there are billions of social media users on platforms like Facebook and Instagram), and can be self-taught. However, the problem is that you can’t use it the manual way as that’s time-consuming and can take a long time and you may not get your results on time.
You can achieve your social media marketing goals faster by using a management tool instead. You can use Hootsuite social media manager, it allows you to manage different social media accounts in the same place, measure performance with facts and numbers- likes, comments, shares, etc. and even schedule your posts in an organized calendar.
Email marketing is often on the business roadmap of forward-thinking entrepreneurs today because of the amazing ROI it offers, which is 42:1. The majority of businesses today are small businesses, and good ROI is important to them.
If you want the most of email marketing, then it’s highly recommended that you use a tool like email marketing tool MailChimp. It’s a marketing automation and email marketing service that allows you to create and organize email marketing campaigns. You can use it to send custom emails to a large number of users at the same time, measure the performance of your campaigns with features like real-time analytics, content studio, drag and drop builder, etc. and do a lot more that you can’t do with your standard email account.
If you know one thing about running a business, then you know that your customers are everything. So, it’s your responsibility to provide them an exceptional service. You can do that with ease with tools like LiveChat, which is a help desk application that supports service teams. You can use it to connect to your customers on a personal level and suggest your products directly in the chatbox, set and monitor your goals, and assist the customers when they need you the most. You get analytics and customer profiles also which can help you to get a better understanding of the kind of service that you are providing.
Don’t forget (even when you are using a customer service tool like LiveChat) to use common customer service hacks such as making realistic promises, prioritizing good training, and being respectful at all times.
As you can see, there are all kinds of business tools that you can use today to give a boost to your business. Don’t be alarmed by the variety, you can get used to these products without much of a learning curve. They are highly effective and easy on the pocket. So, when are you going to try your first tool? Let us know in the comments section below!