Return Customer

Make your customers happy. Improve your business. Grow your revenue

  • Customer Service
  • Marketing
  • Business
  • eCommerce

How to Name Your Business

April 28, 2005 By Joe Rawlinson

James Archer brought up some excellent points about naming your company:

  1. Remember the Name’s Importance
  2. Stand Out
  3. Avoid Generic Surnames
  4. Avoid Descriptive Names
  5. Avoid Acronyms
  6. Avoid Faux Latin
  7. Avoid Names ending in -nt
  8. Avoid Spaceless Names
  9. Avoid “Tech Power Synergy” Names
  10. Find Examples to Emulate

After reading his explanations, I’d have to say they make sense but they do leave me with a few thoughts:

What if you’ve already picked a name?

So you’ve had your company name for years. Are the points above useless? No! You market your company using your name everyday. If your company name is hard to spell, pronounce, or remember, try marketing your products or services by name instead.

Domain Names

Your domain name is your address on the Internet. If your company name is hard to swallow, it is a good idea to pick a different name for your web domain.

Phone Number

Often times your business will have a phone number like 1-800-CALL-ATT. Keep this simple. If your company name is too long or hard to fit the phone number format, try using a word that describes your services. For example, 1-800-FLOWERS gives both the name of the company and clearly defines the service.

First Impressions

Your company name is often the first thing a potential client will see or hear. Does it represent what you do? Does it convey a sense of professionalism?

Your return customers will have a hard time referring friends if they can’t pronounce or spell your company name. Choose a name wisely and the business will continue to roll in as easily as your name rolls off the tongue.

  • What’s a Return Customer?
  • About
  • Speaking
  • Contact Joe

Recent Posts

  • Effective Event Ticketing Strategy for a Conference
  • 4 Lead Generation Techniques to Boost Your Social Media Marketing Initiatives
  • Profitable Additions To Consider for Your Restaurant
  • Business Survival Techniques: Hanging on the Last Resources
  • 5 Frustrations Customers Have with Help Desks

Read My Book Reviews…

I post detailed book reviews and quick business book reviews