Millennials, while many of their habits and routines may annoy the older generations, are vital to brand marketing. Even the term ‘millennial’ may sound a little cliché, but this generation is the most technologically savvy group of people in our society.
Millennials are generally referenced as being self-centered, self-serving, and obsessed with technology. Imagine gathering those characteristics of this group of people and focusing their energy on a specific company brand. This generation of the workforce can either be utilized as an employee or as a digital format influencer. This generation can also be easily targeted as new and potential customers with creative brand marketing.
For example, an SEO agency promotes a company’s products or services focusing on what specifically the company’s core identity is. This includes the company’s moral code and values. Consistency is key. The company’s brand creates a bond between the product and the customer.
Brand marketing identifies who the company is, and works to create a personal attachment between the customer and the company. Brand marketing’s goal is for consumers to easily recognize a brand, and to also relate to the specific company’s mission.
Companies should create strategies to think outside the box. Millennials will almost always find a new and creative way to meet the needs of consumers. They can be utilized when creating a brand marketing plan.
Millennials know how to tap into every social media channel to promote any company’s brand. For example, many shoppers go to Instagram to search for unique buying experiences. These shoppers often rely on the influencers they follow to make their purchasing decisions.
Millennials, as employees of a company, can assist through Instagram stories by creating authentic brand messages to help consumers understand the company’s specific goals, and what the company stands for. Companies can also tap into influencers to promote their products and services through their personal accounts.
Social media influencers are individuals who have the power to affect the purchasing decisions of consumers. The person of influence may have specific knowledge of a niche area, a coveted position in pop culture, or a unique relation with a specific audience.
Social media influencers are more than marketing mechanisms. These people have virtual relationships with their followers, making them able to subliminally direct their followers’ purchasing decisions. These influencers are seen frequently in the media. Having just one on board with a brand can bring in many customers a company may not have had access to previously.
Millennials spend their hard-earned money in a different way than generations before them. Most of them shop online. Many of them only target companies whose mission statements align with their own belief system. Millennials are even more political than previous generations and will target companies to shop with who share the same political biases.
When a company’s philosophies match that of the millennial consumer, they are more apt to support and promote the brand. This younger generation will work indirectly as a brand ambassador to keep the company’s brand relevant. Relevancy and a clearly defined mission will help a brand continue to grow.