Building local brand awareness is just as important as creating a strong online identity. It enables you to attract nearby customers to your business and build a strong reputation for being credible and trustworthy.
Local brand awareness is particularly important for smaller businesses that are trying to grow in their chosen industries. However, it’s something that every brand can benefit from and should think about.
Here are some top tips for enhancing brand awareness and improving customer retention in your local area.
Attend Networking Events
Check to see whether there are local networking events that you can attend with your business colleagues to promote your brand. Participating in events, fairs, and even small festivals could significantly improve your local awareness and allow you to build stronger relationships with other local businesses and residents.
At networking events, you can rent a trade show booth, set up a table, and host your own mini activities to attract people to your corner of the room. In-person exposure enables you to interact with your target audience and create important, long-lasting connections.
Collaborate with Local Influencers
Find local influencers and content creators to partner up with on your advertising and marketing campaigns. Collaborating with popular locals enables you to put your brand in front of more people and build a strong rapport with your target audience.
You can work with them to create online content or host local campaigns. If you have the budget to do so, consider paying content creators for unique photos and videos. If you have a limited budget, reach out to local influencers and ask them if they’re happy to create branded content for your business in return for promotion of their social media channels or a free product.
Participate in Local Charity Events
If local charities often host community events, reach out to ask them if you can participate in it somehow. Your employees could volunteer to help run the event, or you can sponsor the event if you have the available budget to do so.
Actively engaging with your community by participating in local activities and initiatives, such as sports events and community projects, fosters a stronger connection with local residents. It also displays your business’s charitable side and helps to build a positive brand image.
Offer Local Promotions
With local promotions, you can attract nearby customers and encourage them to invest in your products or services. Consider providing exclusive discounts to your local customers that pique their interest and draw more attention to your business.
Create Community-Related Content
Create photos, videos, blog posts, and physical forms of content that relate to what’s currently happening in your local community. Highlight local stories or interview residents of the town or city your business operates in to build more hype around your brand.