How many times have you seen a company’s motto or slogan completely flop after seeing their employees or product in action?
Unfortunately, this probably happens too often.
Last week my family and I went to Mighty Fine Burgers here in Austin. Besides serving a mighty tasty burger, Mighty Fine employees have also internalized their name and slogan.
When I approached the counter to order, the employee asked me how I was. I said I was fine and then asked “how are you?” The response was a jubilant and resounding “Mighty Fine!”
This made me smile and set a good mood for my experience in their restaurant.
Employees that live their company’s ideals translate them from the abstract marketing to tangible meaningful experiences that customers will remember.
You’ll recall that the good folks at Zappos also live their customer-centric core values through their interactions with customers.
Mottoes and slogans mean nothing if they are not put into action.
When your customers positively feel and experience your company slogan, it will ring true in their ears every time they hear it thereafter.
However, if customers have a bad experience, any future contact with your company name or motto will remind the customer of your hypocrisy and their nasty experience.
Which would you prefer? My guess is you want happy, positive feelings and emotions that linger in your customers.