When you let customers see you making your products, good things start to happen. Think about how your products are made. If your customer saw the process, what would they think? Would they still want to be your customer?
Portillo’s Hot Dogs in Chicago lets you see the cooks putting together your order while you wait. They don’t just make the kitchen visible, they call your attention to it. Portillo’s has a big sign that says: “Others prepare their food behind closed doors, makes you wonder don’t it?”
This humorous and memorable sign highlights a great selling point of Portillo’s. Why should your company do the same? Let’s explore…
Build Trust
Since you have nothing to hide, customers can see for themselves what is happening. There are no surprises or worries of the unknown. Complete transparency of how your product is made will calm the fears of many customers.
Part of the Process
Customers who see your products being made start to feel like they are a part of the process or team. They can imagine your product in their hands and being used in their situation. This is a powerful hook to keep people engaged and eager to receive their order.
Employee Accountability
When customers are looking over your employee’s shoulders, it is extra peer pressure to make sure the job is done right. If customers can see you making the product, employees can likely see the customers. This is a great reminder to employees of who they are ultimately serving.
Repeat Business
Depending on how you show off your production to customers, they will be entertained and mentally stimulated. That will remind them to come back and visit with you again. You create a holistic experience that goes beyond just the product. This will create lasting memories that your competitors lack.
Does your company let customers see how your products are made? What companies, stores, or brands have you seen that do this effectively?