Your business is famous for a certain product or service. Perhaps it is what you’ve sold the longest, or has become the most popular.
Customers expect you to have that product whenever they interact with you.
What happens if you’re not ready? Customers will be disappointed.
This exact thing happened on my last trip to Kentucky Fried Chicken.
I ordered my meal, a drink, and a side of fries.
When I ordered my drink via the drive-in speaker box, they said, “Sorry, we’re out. Do you want something else instead?”
Then when I drove through the drive-in and up to the window, they said, “Sorry, it will be a 5-minute wait for the french fries. Do you want another side dish instead?”
Are you kidding me? It is lunch time and you don’t have fries ready?
Needless to say this experience was less than pleasant. My expectations were completely destroyed and I was left with disappointment before I even got my food.
This didn’t set a good stage for a satisfying meal.
Your business may be likewise disappointing customers. Do you have the products customers need in stock?
Are you able to deliver on the promises and expectations you have made with them?
If not, maybe you need to rethink your supply chain, or even cut out the distracting products that are getting in the way of your core products and services.