If you have kids, then you’ve probably taken a picture or two. If you haven’t, then the grandparents have surely encouraged you to go get pictures taken.
We take about 20 pictures of our constantly-in-motion son just to get one good one. So we sought professional help to get some portraits taken.
We got the first portraits of our 3-month old at JCPenney’s studio. After the photo shoot, we had to wait several weeks for the pictures to be developed. Unfortunately, to add insult to injury, the quality of the pictures was disappointing and amateurish.
Customer result: we would try some place different next time.
Company result: one time customers will never return. No more money for you!
For our second round of pictures three months later, we went to Kiddie Kandids. Using their digital equipment to process our images, they were able to deliver prints to us in under 15 minutes. The quality was superb and far superior to JCPenney.
Customer result: we’ve already been return customers and will continue to patronize their service in the future.
Company result: gained a customer for the long term plus all the referrals we’re sending their way!
Which company would you rather be?
Customers will buy when they can see what they’ll be buying instantly and the overall purchase experience is pleasant. Step up and exceed customer expectations.