In today’s increasingly eco-conscious world, businesses of all sizes focus on reducing carbon emissions and their overall environmental impact. Getting started with sustainability initiatives can seem daunting but making small changes in managing your energy use is a great place to start. Companies like www.utilitybidder.co.uk specialize in helping businesses find the best deals by comparing […]
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3 Steps to Building a Winning E-Commerce Ecosystem
An effective e-commerce ecosystem is vital to business success in today’s mobile-first economy. E-commerce sales increased 23.2 percent in 2017, making up over one-tenth of total U.S. sales, eMarketer estimates. Online sales are growing five times faster than offline sales, and will account for 17 percent of total sales in the United States by 2022, […]
Kill the Company Book Review
Sometimes you just need a book that walks you through step-by-step how to run productive problem-solving exercises with your coworkers and team. Kill the Company: End the Status Quo, Start an Innovation Revolution by Lisa Bodell is just the book you need. No matter the type of business you are in, you are stuck in […]
A Strategy for Removing Distractions from Your Customer’s Purchase Decisions
Removing distractions from your customer’s path is key to closing the sale. Let’s look at an example from Dell.com. They segment their customers into several types. As the visitor to the website navigates down one of those paths, the website organizes the products and eliminates irrelevant options. For example, the home customer isn’t distracted by […]
How to Use Twitter for Customer Service
Every day people are talking about you and your company. Sometimes those people have trouble with your service. Wouldn’t it be nice if you could overhear those conversations and jump in and help out? That is where Twitter.com offers you an opportunity to save the day. What is Twitter Think of Twitter as a water […]