Have you noticed a disturbing trend when you go to the grocery store? Your favorite cereal box keeps getting smaller. You probably don’t notice this at the store but the surprise happens when you run out of cereal sooner than expected. You scratch your head and wonder: did I really fill up my cereal bowl that much? No, there just wasn’t as much product to eat in the first place!
Hype the Good. Obscure the Bad.
Companies always seem to market and create hype when their products get bigger. Bold letters and bright colors accompany these changes because they benefit the consumer. However, when packages and volumes shrink there is no fanfare. These changes happen in silence and creep into your pantry or closet.
The best ice cream in Texas is made by the good folks at Blue Bell. Their packaging proudly states: “still a half gallon.” This may not mean much until you look at the other brands of ice cream at the grocer’s freezer and realize many aren’t the half gallon they used to be.
Your company can take advantage of the mischievous doings of others by highlighting the fact that you’re not shrinking packaging. Don’t take your customers for granted. They’ll know when you’re being sneaky with them and will go do business somewhere else. Don’t cut features from your services. Add benefits and make your customer’s life better.
Customers will realize you’re being honest with them and that their money goes farther with your products. This will win you the sale today and tomorrow.