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3 Big Changes Santa Would Make to Your Online Store

December 16, 2009 By Joe Rawlinson

If your company has a website (which it should), it would be run a little differently if Santa was in charge.

What do you think would happen if jolly old Saint Nick ran your website and was in charge of your e-commerce efforts?

Perfect Product Recommendations

Since Santa already knows what everyone likes, the website would prominently display what customers are interested in and are most likely to purchase.

This intense personalization of your site’s offerings will drive sales through the roof.

Lesson: What can you do to better adjust your website to the individual people that are using it? One size doesn’t fit all.

Free Overnight Shipping (only Dec 24th)

If Santa was in charge of your website, any order your customers placed on Christmas Eve would arrive the next morning. That may even be faster than Zappos can deliver.

(Of course, if they don’t order that day, they have to wait a year.)

Lesson: Quick delivery builds trust, a delay undermines the customer experience.

Biggest Product Selection

Sorry Amazon, but an online store run by Santa will have more products than can be counted. After all, he is known for meeting the needs of boys and girls with different tastes all over the world.

Lesson: Does your current online store offer enough products to reach the prospective customers that are crossing your path?

Learn from Santa and your e-commerce efforts will be significantly more successful in the coming year.

Merry Christmas and Happy Holidays!

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