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How Reduced Packaging Is a Big Win

August 31, 2006 By Joe Rawlinson

My son has dairy allergies and as such he occasionally enjoys a Silk Soy Yogurt. Lots of yogurt packaging I’ve seen includes a plastic lid that we simply take off and discard to reach the foil wrapper underneath. The Silk yogurt we got this week was missing the plastic lid and the foil wrapper stated:

Have we lost our lid?

Precisely.

Losing our lid saves over 100,000 pounds of plastic annually which is equivalent to planting 68 acres of trees every year!

Every loving spoonful of Silk Cultured Soy is powered by the wind!

Less Packaging = Less Cost

Not only is Silk saving plastic but since they don’t have to buy those lids, they make more money on every yogurt they sell. Even a slight reduction in packaging costs, when multiplied by a large volume, can equal some very nice savings for a company.

Reduced cost equals higher margins and thus increased profitability for your company. These great margins help ease future dips in your revenue and buffer you if other costs increase.

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