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How Bright, Shiny Objects Are Destroying Your Business

September 9, 2009 By Joe Rawlinson

Don’t let your business be distracted by bright, shiny objects.

With the passage of time, a couple of things are inevitable: new technology will emerge and new business practices will hit the market.

While some of these may add great value to your company and customers, they can too easily be a distraction that takes you off your core focus.

I was at a conference recently where the design and the layout of the stage completely distracted from the speakers and demonstrations.

Behind the keynote podium was a large bank of bright LED lights that slowly changed colors during the presentations.

These lights were too bright and since they were positioned right behind the speaker, they were downright annoying.

This was the first year I had seen these lights at this conference and I wonder why the sponsors used them. Perhaps this new technology came along and everyone thought “Wouldn’t it be cool if…?”

Unfortunately, whenever someone says “Wouldn’t it be cool if…?” you need to put on your analytical and rational thinking cap and see it this new gizmo merits the attention and implementation.

Progress is inevitable. However, it must be implemented on your terms in your business. Perhaps your customers aren’t ready for the latest and greatest widget. Maybe it’s just what they need.

Try to remove the emotion as you think through chasing that new, shiny object before you actually make the leap. Your business and customers will thank you.

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