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Here’s a Quick Way to Track Down Customer Feedback

June 28, 2007 By Joe Rawlinson

Earlier this week I posted about Logoworks’ automated email message that had a typo.

Within a few hours of posting that story to ReturnCustomer.com, I had a voice mail and two emails from a Logoworks PR representative. That is quicker than some of you even got around to reading the original post!

How did Logoworks reach me through three different channels? A little investigation and some persistence.

The first email I received was from my contact page on this site.

The second email was via my Web Development business site which she had found via my About Return Customer page.

The most surprising, however, was a voice mail left on my office line at my day job. This one took some work as I can only assume she saw where I worked on my “About” page, looked up that website, found a phone number, then asked to be transferred to me.

Persistent, yet effective!

The PR associate asked for more details on the problem so they could correct it.

I forwarded the typo email my wife had received, and was promised a quick resolution.

There are numerous ways to track what people are saying about you on the web. Once you pick up on something being said on a random blog, follow up!

I commend Logoworks for their surprisingly rapid follow-up on my issue.

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