Your employees make decisions everyday that will impact the performance of your company. Unfortunately, they don’t always know the consequences of their decisions.
When you help your employees see the impact of their decisions, it will guide them to make the right choice.
The last time I was at Walmart, I noticed this box sitting on the counter behind the service desk:
The box says “Each box cost the company an average of $0.75”. On the opposite wall hung the current Walmart stock price.
Clearly this area of the store has a lot of employee traffic and these signs and wording are for their benefit.
Why would Walmart put the price on the box? Because each employee at the company is responsible for keeping costs low.
A plain brown box with no price indicator appears to be “free” in the eyes of employees. Using a box is effortless and without consequence.
By adding the “$0.75” price tag to every box, employees are forced to think about the need to use the box in the first place. They may be driven to find alternatives or to more efficiently use what they already have.
This subtle, yet powerful, messaging helps reinforce the company’s policies and culture of saving money.
You or your managers aren’t always around to help your customer make good decisions. Reminders in the environment will prompt your employees to remember what they should be doing.
Saving $0.75 might not sound like a lot but it adds up when saved across thousands of locations around the world.
The reminders you give to employees about the impact of their decisions will have far reaching benefit, not just to the bottom line and profitability, but to improving the customer experience and how employees treat your customers.