My last post, Win Customers with the Power of Convenience, was part of Problogger Darren’s Group Writing Project. There were several posts which caught my eye and have application to the business and marketing principles we talk about here at Return Customer.
Innovation
Innovation Zen outlines 7 Ways to Unlock Innovation. I’ve talked about innovation before and really like Daniel’s point “Go beyond product innovation.” Gaining profitability and efficiency comes from more than just cool new products.
Decisions
Patrik’s How to Make a Good Decision reminds us to “make sure that the cost of failure doesn’t outweight the rewards for success.” Since you’re going to make mistakes, make sure you know what you’re getting yourself (and your business) into.
Stand Out
The Language of Differentiation by Kevin Price combines some very fascinating examples of both ancient wisdom and modern marketing principles to teach us how to stand out in the crowded marketplace.
Editing
As an author, proofreading is vital to a successful article. Better at English shares a few simple steps to catch those pesky grammatical errors your spell checker thinks are fine.
Management
Katy’s Manage your Manager lists several types of managers and how you can tell if you work for (or are) an ineffective leader. Pay attention to the characteristics and don’t fall into one of those ruts.
Finance
Free Money Finance wrote How to Get Rich in Three Easy Steps. While this is talking about personal finance, your business should pay attention to “spend less than you earn.” You’ll never make it long term if you can’t turn a profit. Tighten up your expenses!
Need to know the mechanics of How to calculate your return on investment? Well, Fat Pitch Financial has got the step-by-step for you.
Customers
FiveCentNickel.com’s Solving Customer Service Problems gives some very good advice on how you, as a customer, can get results. Now think as a company. Wouldn’t it be so much easier for both you and your customer to solve the problem on the first try? (Hint: the answer is yes and it can be done.)
Trizle’s How to Grow Business Revenue Every Year hinges on customer retention. It is much easier to grow your revenue if you can keep your existing customers and just add a few more to the mix.