For ecommerce websites, the essential thing is to attract as much relevant traffic as possible. Of course, you need to have a well-designed website, offer quality products, add various incentives, discounts, content, etc. but all of these things are easy compared to driving quality traffic.
On top of that, all of these things won’t matter if there are no interested people visiting your site and seeing what products and discounts you are offering. This is why we have created this list of 6 things that can help you drive traffic that has interest in what your ecommerce store has to offer.
1. Competitiveness in products and prices
When running an ecommerce store, chances are that you will have a few competitors. The nature of this kind of business allows many entrepreneurs to start something on their own and the market is fairly saturated. On top of that, you are competing with everyone on the Internet. This is why you need to be competitive with your products and prices.
Look to deliver similar or better quality products at similar or lower prices. You can use competitive pricing analysis software to boost profits by quickly learning more about your competitors, their products, and their prices and adjust yours to provide better offers to your customers and increase sales.
2. Social media presence
Social media has become a vital part of any business online. These platforms are perfect settings for promoting your store and products while attracting more website visitors. By building your audiences on social media and engaging them, you will have the potential to build a strong presence that will be noticed.
Share updates about your store, new products, discounts, special services, and get the word out about your store. This is how more people will learn about your business and potentially buy something from you. Additionally, you can create ad campaigns on networks such as Facebook and reach wider audiences with a small investment.
3. Work on SEO
Search engine optimization is the practice of optimizing your website in various ways to increase your search results page rankings. With a good SEO strategy for your website, you can rank for good keywords that people interested in what you have to offer search, which will lead them to your website.
SEO is the best practice for increasing organic traffic, and organic traffic carries the most value. Although SEO takes a lot of time to rank your site high in searches, once you get there it can sustain your business for a long time without having to invest in any other form of marketing. Learn about B2B SEO tips, tricks and tools, and do this on your own, step by step.
4. PPC (Pay Per Click)
PPC ads are those sponsored search results you see when you look for something using your search engine. PPC is a paid marketing method where you can instantly climb to the top of the search rankings for certain keywords while ignoring your current SEO quality. PPC ads can also be video ads on sites, banner ads, social media ads, and so on.
These campaigns are set up very quickly and can instantly bring you lots of valuable traffic if done properly. It can be used to boost sales when you need it the most and get some long-term customers. However, it can cost a lot and backfire if done badly.
5. CRM (Customer Relationship Management)
A CRM solution can help you gain valuable information about all of your online customers and manage relationships with them effectively. This is very important in modern business, especially in ecommerce where you need to provide great customer experience to be competitive, as explained in this article.
A CRM solution allows you to monitor all customer communications through all channels and always be there to respond to them, store information about them, analyze this information to improve marketing and sales and create better customer relationships overall.
In the online world, where there is no face-to-face communication, you need to care about your customers and tend to their needs.
6. Branding tactics
Since the competition is fierce in ecommerce, it can be difficult to attract customers. To swim out of the sea of similar stores, you need to brand your business and offer something unique. You need to build trust around your brand and let everyone know you are serious.
This includes creating your own brand voice, sharing your story, creating branded content, implementing designs that represent your brand, and reward your customers for taking actions on your website. This is how people will remember your store and come back to it again, as well as recommending it to their friends.
Work on all of these things simultaneously to boost your traffic or prioritize them one by one to make the most out of these options.