Your online application or website must stay current or people will lose confidence in your company. This may seem like common sense but unfortunately as your website grows, there will be pieces that you forget about.
We recently tried to redeem some of our frequent flier airline miles via our credit card’s online website.
I entered that we’d be leaving from Austin and they identified that request as leaving from the Robert Mueller airport. Unfortunately, that particular airport has been closed for years and is now the home of a new hospital, shopping center, and residential developments. I don’t see any flights leaving from there any time soon!
This initial data error completely undermined my confidence in the process, this online application, and my frequent flier credit card. If this one thing was wrong, what else was going to be wrong?
I decided to press ahead since I had little other choice. Unfortunately, things only got worse as my wife and I didn’t even get seats together. And to add insult to injury, they asked for my credit card number again. If this is my credit card company’s site and I logged in, why do I have to answer redundant questions?
Double check your website today to see if there are little blemishes that should be corrected in the information you are presenting.
Set up a regularly scheduled process where you review your site for accurate data.
With frequently reviewed site content, your customers will be assured a fresh, and up-to-date user experience. This will create the confidence needed for people to become (and stay) your customers.