My wife and I have been struggling with creating a logo for our company. We decided to try Logoworks. Despite their quick response from the public relations department, we’ve had nothing but trouble with the logo process.
One of our principle frustrations is that our ideas and input don’t seem to make it to the designs we keep getting.
The entire process seems to be designed to complement the technological age we live in. You tell the website what you think about the logo design options and a few days later, some new revisions are returned for your review. It kind of makes you feel like you’re standing at a vending machine, waiting for your treat to pop out.
Despite us enumerating our frustrations and even escalating them to a project manager, the logos we keep seeing always make us say, “You’ve got to be kidding me.”
We’ve asked our project manager if we can talk to the designers to discuss the concepts. The response was “No, that isn’t part of our business model.”
People Want Personal Interaction
Logowork’s business model sticks a middle man, or complete automation, between customers and designers. Naturally, this can lead to a lot of things being lost in translation.
This type of business model may facilitate a greater volume of transactions. However, it sacrifices the personal interaction that many customers crave and need.
More customers will fall in love with your company if they make a personal connection to your store, product, or employees. The more isolated a customer feels, the less likely that long term relationship will ever form. You become a commodity and customer loyalty ceases to exist.
Is your business model set up to help customers or help your bottom line? Short term focus on revenue and income may alienate customers and prevent long term growth. A solid foundation of quality customer-centric service will naturally bring in more revenue and earnings.