Marketing has always been one of the most important business drivers, but it evolved in the last couple of decades just to grow bigger and more complex. The result is that now you can hardly win over new customers using generic messages, so it’s crucial to tailor offers and personalize … [Read more...]
Marketing Tips
Use these marketing tips and tricks to better position and sell your products and services to customers:
How Your Content Marketing Effectiveness Measures Up
Getting quality content marketing on to your website is just half the battle. Once you’re convinced you’ve got your messages just right then it’s time to take a long, hard look at just how effective your content actually is and if it’s working exactly how it should. With just a little exploration … [Read more...]
3 Ways To Increase Social Media Customer Engagement
The power of social media among today's consumers is no secret. With over 2.8 billion global social media users, which equal roughly 37 percent market penetration, the opportunity for businesses to engage and connect with existing and new customers is vast and constantly growing. So what can you do … [Read more...]
3 Online Marketing Tools You Can Use to Teach Consumers About Your Brand
You're not alone in your struggles. In fact, companies the world over experience the same predicament: trying to repeatedly and successfully convey how their products or services can benefit consumers. But, believe it or not, uniting the forces of education and marketing can go a long way in your … [Read more...]
For Better Branding, Keep it Consistent on Social Media
Most companies are well aware that branding is essential for growth and success. But branding can refer to many things, and not all individuals and companies use it the same way, so understanding which aspects matter most can be confusing. And with the prevalence of social media platforms, retaining … [Read more...]