Most companies are well aware that branding is essential for growth and success. But branding can refer to many things, and not all individuals and companies use it the same way, so understanding which aspects matter most can be confusing. And with the prevalence of social media platforms, retaining … [Read more...]
Marketing Tips
Use these marketing tips and tricks to better position and sell your products and services to customers:
How Video Content Engages Customers More Effectively
Do you want to find (and keep) more customers? Whether you’re a small business or a big business, there’s a simple solution to engaging and retaining your customers more effectively — video. When it comes to video marketing, both conversion and engagement rates for this type of content are much … [Read more...]
Instagram Marketing Tips for Better Content Marketing
Instagram is a completely unique blend of stunning visuals, storytelling hashtags, content curation opportunities, and real-time marketing which can’t be beat. Marketers who wish to use the platform will need a plan which always works with these unique online marketing tools. With a little bit of … [Read more...]
The 4 Powerful Emotions of Consumer Marketing
With a saturation of marketing and advertising, companies rely more on consumer emotions to sell a product. Between television, radio and the Internet, there are a lot of mediums to lose a message. But these four emotions and strategies are key ways to engage new customers in … [Read more...]
Ways to Improve Your Email Marketing Campaign’s Effectiveness
Sixty-one percent of marketers planned to increase their spending on email this year, making email a higher priority than social media, mobile marketing or any other channel, StrongView's 2015 Marketing Trends Survey found. Marketers are focusing on automated email marketing methods, especially … [Read more...]