Wouldn’t you like something for nothing? I know I do. I wondered how others felt so I put together a quick, informal survey to see what patterns emerged in people’s buying habits. Survey Results I asked 247 people this question: Which do you think is the better deal assuming all of equal value? Free shipping, […]
Improve your website and conversion rates with these ecommerce tips and examples from other successful sites.
Building and Utilizing Your eMail List to Keep Your Customers Close
Magic words, no? Your potential clients, waiting with baited breath to hear what you’re about to say – your latest blog entry, a press release, your innovative product offerings. You may have visitors on your site, but they drift on and off. You have no way of reaching them directly on your schedule, or controlling […]
Keeping Connected With Your e-Commerce Customers
For many, operating an e-commerce website is easier than in-person sales as it removes the personal element from the interactions. It is easy to ship a product and then forget the individual on the other end. However, this practice could hurt future sales in ways you haven’t realized. Keeping connected to your customers could greatly […]
The Marketplace Fairness Act: Will It Help or Hurt Online Businesses?
Traditionally, some online merchants in the United States have enjoyed an inherent advantage over their brick-and-mortar counterparts: potentially being exempt from charging sales tax to their customers. As a result, many customers in states that collect sales tax from physical businesses located in their states turn to online retailers in an attempt to save money. […]
The Importance of Web Self-Service
It is not practical for businesses to scale their number of employees to service a growing number of customers. You must enable customers to solve their own problems at the time and place that is most convenient to them. See the graphic below for interesting data out of the UK about the importance of web […]