While there are plenty of positives to owning an online store — for example, less overhead and a more flexible schedule — there can also be some challenges. In fact, it may be difficult right away to understand how your customers feel about their overall online shopping experience. Whereas in a … [Read more...]
eCommerce Tips
Improve your website and conversion rates with these ecommerce tips and examples from other successful sites.
93% of Customers Prefer Free Shipping over Discounts
Wouldn't you like something for nothing? I know I do. I wondered how others felt so I put together a quick, informal survey to see what patterns emerged in people's buying habits. Survey Results I asked 247 people this question: Which do you think is the better deal assuming all of … [Read more...]
Building and Utilizing Your eMail List to Keep Your Customers Close
Magic words, no? Your potential clients, waiting with baited breath to hear what you’re about to say – your latest blog entry, a press release, your innovative product offerings. You may have visitors on your site, but they drift on and off. You have no way of reaching them directly on your … [Read more...]
Keeping Connected With Your e-Commerce Customers
For many, operating an e-commerce website is easier than in-person sales as it removes the personal element from the interactions. It is easy to ship a product and then forget the individual on the other end. However, this practice could hurt future sales in ways you haven't realized. Keeping … [Read more...]
The Marketplace Fairness Act: Will It Help or Hurt Online Businesses?
Traditionally, some online merchants in the United States have enjoyed an inherent advantage over their brick-and-mortar counterparts: potentially being exempt from charging sales tax to their customers. As a result, many customers in states that collect sales tax from physical businesses located in … [Read more...]